Premal Badiani, a British born – American couturier known globally for making a commendable contribution to world of fashion, has carved a niche for herself by revolutionizing the American couture industry through her distinctive glamorous concepts. She changed the sphere of fashion runways by being one designers to pioneer the first-ever virtual interaction/digital presentation at NYFW and got the industry buzzing last season at NYFW with her collection “RootCause” – to raise global awareness on the human impact on the environment. This season she creates an exclusive collection honoring the breast cancer survivors and fighters.
Driven by artistic, modern and luxurious design and style, couture-like quality and a high level of customer service, the label Premal Badiani holds an impeccable customer appeal. Her global design sensibility is a perfect marriage between intricate embroideries and nouveau texturizing techniques. She has also associated with many charity organizations, both internationally and in America, making sure that the brand keeps pursing its social responsibilities towards the betterment of society.