We are a lingerie and loungewear company that launched in 2014 with the mission to design specifically for those who’ve had breast reconstruction, breast surgery, mastectomy or are living with other conditions that cause pain or discomfort. Our collections of bras, panties and apparel are created and constructed to meet their specific needs that are often not met by traditional lingerie brands. We differ from the larger market because we target what is needed to feel comfortable, confident and beautiful. This includes wire-free designs, four-way stretch, hidden seams, gentle materials, pocketed and non-pocketed bras and cut and construction to avoid pain points.
Our mission and our branding is always with the intent of servicing these individuals. Our goal is to take them from surgery, through treatment and beyond into the rest of their lives. We offer guidance every step of the way, not only in lingerie and apparel, but also with our community and blog information. Our brand was founded by a young breast cancer survivor, Dana Donofree, at the height of her fashion design career. Her belief then and now is that no one should ever be alone in this. That is why with AnaOno, you are Never Alone.
Diagnosed with Infiltrative Ductal Carcinoma at 27, Dana Donofree founded AnaOno out of her own necessity and desire for pretty, sexy, beautiful lingerie. After a bilateral mastectomy with implant reconstruction her own bras no longer fit and she was certain there must be more than just sports bras and camisoles (as nothing in the traditional lingerie market fit her surgically-altered body any more). With a degree in fashion design from Savannah College of Art and Design, and a quite successful fashion industry career, she took her ten plus years experience and put it toward designing, launching and growing AnaOno.
Dana has experience in every facet of the fashion industry, from couture to children’s accessories, private lines to mass market box stores, design to launch to merchandising and distribution. She started as a design assistant in New York, launched lines, dressed and styled celebrities and ran a multi-million dollar account, handling merchandising and distribution.
She is also very active in the breast cancer community and is involved with several breast cancer non-profits, including being Co-Chair on the board of Jill’s Wish and member of the Living Beyond Breast Cancer board. She attends conferences regularly, participates in the Young Survival Coalition Tour de Pink and has been a panel speaker for several events, including Women’s Entrepreneurship Day and the Young Survival Coalition Summit.
Dana has contributed blog pieces and articles to websites small and large, including I Had Cancer, Living Beyond Breast Cancer, XO Jane and Today.com. She has been featured on television news segments and a variety of podcasts, as well.
However, she is most proud of is being able to make a difference in the lives of women worldwide and is honored to continue to spread her mission of Beauty, Confidence and Empowerment.
New York Fashion Week Fall Winter 2018